Sound & music
In our previous interview
with the video game music expert and composer Pierre Lange, we learned that one of the significant differences between game sounds in the West and the East is that Asian players are used to sounds with a high frequency
—louder, more aggressive, and crowded—while European and U.S. players are used to low-frequency sounds
with more sub-bass, deep impacts, rumbling, and focused sound design.
As with game sounds, music can be perceived as pleasant in one culture but as unpleasant in another. Music culturalization ensures the feeling in a specific scene is correctly presented to players
to remind them of something or to trigger a specific emotion. There are several ways to achieve this goal, such as recreating the melody, translating the lyrics, or subtitling the lyrics.
In Animal Crossing
, the English localized version of Doubutsu no Mori+
, the melody of one of Kapp'n's songs sung on a boat was recreated from a Japanese style to a Western style based on Western sea shanties to give Western players more of a feeling of being on the ocean.