Culturalization

Altagram’s team of globalization and culturalization experts in the video games industry provide professional linguistic and marketing support.

Our goal is to support our industry partners in creating an inclusive environment for gamers and players around the world. We are focused on guiding the usage of cultural, geopolitical and socioeconomical sensitive terms, as well as raising awareness and promoting the accuracy and equality of cultural and language specific aspects of inclusive game localization.

 

 

Our services include, but are not limited to:

  • Creation of language inclusive guidelines for localization
  • Culturalization evaluation performed on source text, art assets, marketing assets, marketing copies, gameplay, and game soundtracks
  • Tailored evaluation score cards and feedback forms
  • Hyper-culturalization services focused on marketing campaigns and design, aimed to ensure a full regional content accuracy and increased user engagement

 

Culturalization services for marketing materials include:

  • Icons
  • Logos
  • Art Assets
  • Metadata
  • Keywords and ASO

The main aspects of culturalization

  • Making content suitable
    Ensuring the absence of unauthorized or sensitive content so your game is a hit in any market
  • Making content understandable
    An adapted localization so that your game can be seamlessly understood by the players
  • Making content meaningful
    Adapting and providing specific gaming options to give your title a local flavor

To ensure your title achieves these three objectives, Altagram looks into the five following elements considered to be the central pillars of culturalization:

  • History: past and present
  • Religion and belief systems
  • Ethnic and cultural tensions
  • Geopolitical situations
  • In-game elements: music, color usage, game promotion, game mechanics, etc.

We understand that this is a personalized service and that each project needs dedicated, individualized attention in order to succeed. Together, we can assess your project's needs and decide upon the best culturalization strategy for maximum acceptance and enjoyment abroad.

Interested in our culturalization services?

Case Studies

Skydance Interactive

Overall process with Localization was smooth. The teams' ability to take on new work and turn it around is fast and high quality. For the LQA process, this went very well as well.

Discord

Everyone that I've worked with has generally given me positive attitudes and responses. The translating team is also very thorough and concise with meaning and keeping up with the main glossary.

Thunderful Games

Altagram have been fantastic every step of the way, and I can't fault them so far. Great job!

Explore Other Solutions

Quality Assurance

Altagram understands the need for quality and we want your game to be a bona fide classic. We have a native, dedicated, and experienced team of in-house testers across more than 25 languages to ensure your game is ready for any market of your choosing.

Give a 360° Experience ->

Game Localization

Never lost in translation - With over 1,200 native language localization specialists in more than 60 languages, we ensure that players experience your games to the fullest, no matter where they are.

Bridge the Language Gap ->

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