For our first installment in the Game Localization Series, we have Philipp Roth, the Translation and Localization QA Manager of Perfect World Europe. With the gaming industry growing in Europe at a rate of about 8% in 2018 (Newzoo), localization is becoming an essential step to capture the largest audience possible. Perfect World’s focus is to launch games in either German, French, Italian, Russian or a combination of languages in order to do just that. Adapting cultural references can help make a game a more accessible and immersive experience for all.
This episode gives a brief insight into how studios take on the challenge of localization and how they simplify their process. Watch, like and subscribe to our monthly newsletter for more updates!